The contrast of hotwire.com seems to be pretty good. I have no problems in finding and distinguishing of what is important and what is not. The repetition on the website also seems to be very good although it has different layouts for different things like if you search for flights, cars, and hotels independently, they have the same design compared to when you do flight+hotel it will give you a different design. Perhaps this design can be the same? But I do think its not that bad.
The alignment can be improved so that the website looks more attractive and organised. The proximity for this website is hard for me to tell. It does not seem out of place to me. Its pretty easy to use and it even has a "change your search" menu at the left which I found very usefull. The only thing that bothered me is that when you look for flights + hotel, it will give you the price details under the total price which show me the price of hotels and flight if bought separately and what the discounts are if I bought them together. However, if I look at flights + hotel + cars, it just give me the total with no price details. So there is an inconsistency there. WIth just the total being stated, I am not sure if I get discount, paying full price or get ripped off without calculating the price myself.
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