Hotwire Observation

When I first sat down to start using Hotwire, I found it reasonable
intuitive to select a city and date. However, after selecting these
specifics the site became more tedious to use. Because of the site's
business model (letting you select a hotel at random--only knowing a
rough location and the cost per night) I found it hard to
differentiate between my selections. Because there was no clear winner
in my mind, I got lost in the red and white of the interface. I
finally realized after 15 min that I was reading the same generalities
about a location that I did not actually intend to visit. Because of
the limited information about each location, choices that I make feel
even more superficial; I find myself always wanting the least
expensive option available.
-sid