Thursday, September 24, 2009

HCI - Understanding Biases

Chipotle

The Chipotle Restaurant has a very unconventional menu system. There was nothing to hand out, it was all written on banners hanging from the ceiling behind the counter. Admittedly it was a little unprofessional, giving away some information about their pending liquor license and the soon to be margarita's. I found this to be "unprofessional" because to me, that type of information doesn't belong on a menu!! The menu was also very small, with just a few options of meals to get. However once you made your choice you could customize it while they were building your burrito or taco, by choosing what to put inside it! Unlike most restaurants with a lot of choices but little customization (such as rare, medium or well-done on meat), this restaurant had few choices but tons of options (what type of rice and beans? chicken? hot or mild? etc etc).

Overall I liked the system, it felt really casual because of the blithe posters regarding their liquor license and also because of the interaction with the person preparing your food as  you chose what you wanted on your food.

-Donato Borrello

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