Thus, in designing a new menu system, I think it's important to keep in mind users who might only order from a limited range of the menu. In essence, I think it's important to determine a presentation of menu items that affords the most natural ordering and grouping of menu items so that people can quickly jump to sections which they might be familiar with. However, I also think that it's probably important to maintain some presentation of "special" or new items that the restaurant owner might want to promote.
Thursday, September 24, 2009
Understanding My Biases
I went to the Olive Garden the other afternoon for lunch with a group of friends and tried to keep in mind the goals of this exercise as I ordered lunch. I found that this was perfectly exemplary of bias, since the only reason I usually go to Olive Garden for lunch is for the unlimited soup+salad+breadsticks combo. As such, I usually won't even open the menu, unless I'm feeling particularly bored. Similarly, whenever I eat at a place like Olive Garden that doesn't really have a very dynamic menu offering, I often know what I want by the time I'm sitting down, and the only variety I'll introduce is in my wine or beer choice, it seems.
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