I used to use the Red Box kiosk fairly regularly until we signed up for NetFlix. There are several things that frustrated me about the Red Box design. First, it isn't clear why I need to actually go up to the kiosk to interact with it. If there is a line-up of people waiting to use it, I have no way of knowing what movies are available while I wait, or no way of really browsing through them and reading descriptions. This is where a physical movie store easily beats out a kiosk movie rental system. There should be simple mechanisms that enable me to find out more information while I stand in line (in addition to the poster board showing movie titles/boxes, which shows pretty limited information). You could also imagine various ways of interacting with the kiosk at a distance. Second, there are typically two kiosks next to each other, each with their own set of movies. The sets don't match and you could easily be forced into using one of the kiosks (because of the line) and find out the movie you want to watch is not available, while the movie sits in the kiosk right next to you. I also noticed interaction issues, like other people, in terms of difficulties touching the screen, navigating through the categories, etc. I am also not sure how many times I have seen people spend at least 5 minutes trying to return a movie either upside-down, backwards, etc. Configuring the case to return the movie is more complicated than it should be. Red Box has essentially turned a highly parallel process of movie renting (many people renting movies at one time) into a queued activity that takes more time than it should.
- Carman
- Carman
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